Insights / eventsInsights
Insights / events

Presentation

Content Marketing as Part of Your PR Toolbox

Read Time: 1 min

Public relations has become more critical than ever in this digital world as clients and prospects evaluate law firms and attorneys. Incorporating content marketing can substantially accelerate the business development process, support client retention, increase awareness, and attract talent, among many other important business goals.

Senior Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will present “Content Marketing as Part of Your PR Toolbox” on February 28, 2023, during the February Meeting of the Public Relations Association of Louisiana (PRAL) in Baton Rouge. She’ll discuss the integrated marketing communications mix available in our digital world and how content marketing can support your efforts at everything from PR and social media to stakeholder communication and client development. This presentation will also include workflow and tech tips to work smarter, not harder.

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Insights

Presentation

Bridging the Gap: Five Key Tips Legal Reporters Want You to Know

October 24, 2024

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will co-present "Bridging the Gap: Five Key Tips Legal Reporters Want You to Know" at the 2024 Tech West & Southwest LMA Conference on October 24, 2024.

Presentation

JD Supra Office Hours

September 12, 2024

Join a conversation with Heather Morse, McGlinchey Stafford's Chief Business Development Officer in a JD Supra Webinar on September 12, 2024.

Presentation

Cracking the Content Creation Code: Unlock Strategies for Success

November 13, 2023

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) and Director of Marketing, Branding, and Communications Mary Pendarvis (New Orleans) will present "Cracking the Content Creation Code: Unlock Strategies for Success" to the Baton Rouge and New Orleans Chapters of the Legal Marketing Association (LMA) on November 13, 2023.

Presentation

Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond

September 14, 2023

Senior Communications and Public Relations Manager Lauren Michaud Knotts (Baton Rouge) will join a panel presentation, "Modernize Your Media Strategy: Five Aspects of Law Firm PR to Update for 2023 and Beyond," at 2023 Legal Marketing Association Southwest (LMASW) Regional Conference in New Orleans, Louisiana on September 14, 2023.

Presentation

Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop

October 13, 2022

Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will join a breakout session on "Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop" on October 13, 2022, during the Legal Marketing Association Southwest (LMASW) Regional Conference.

Presentation

Using the C.O.P.E.S. Approach to Maximize Your Content Reach

September 26, 2022

Chief Business Development Officer Heather Morse co-presented a Lawline course with Gina Rubel of Furia Rubel Communications, Inc. on how lawyers can utilize the C.O.P.E.S. approach to repurpose content in ways that maximize key messaging for various platforms and audiences.

Presentation

Why We Pick You: Considerations from Legal Support Staff in Choosing a Court Reporter

July 22, 2022

ssica VanTroost, Strategic Operations Administrator, will co-present "Why We Pick You: Considerations from Legal Support Staff in Choosing a Court Reporter" at the National Association (NCRA) for Court Reporters and Captioners in Orlando, Florida on Friday, July 22, 2022. This presentation will include what to look for and consider in choosing a court reporting firm, likes and dislikes in court reporting operations, and tips for court reporting firm staff to make your firm stand out.

In the Media

NOLA’s legal field has long been white male-dominated. This collaborative seeks to change that.

June 9, 2022

Director of Human Resources and Chief Diversity Officer Eliska Plunkett appeared on an episode of Baton Rouge Public Radio's Lousiana Considered "NOLA’s legal field has long been white male-dominated. This collaborative seeks to change that". She outlined how the group she helped start last year, New Orleans Legal Diversity Collaborative (NOLDC), works to address diversity, equity, and inclusion issues in the legal field.

Podcasts

Podcast: #McGlincheyForward and Leaders at the Front

April 26, 2021

Diversity may seem like a buzzword in the legal industry, but recent years have proven the conversation around equity is critical for the future of the law. In 2021, what does it mean for a law firm to walk the walk when it comes to diversity and inclusion?