I’m Over Cannabis Brands That Don’t Like Cannabis Users

June 11, 2022

Read Time: 1 min

Cannabis practice group chair Heidi Urness (Seattle) was quoted in an article in High Times detailing the disconnect between some cannabis companies, their branding, and marketing efforts, and the consumers who purchase their products.

… I was recently on a panel with cannabis attorney Heidi Urness, who also agreed with me that cannabis brands need to stop focusing on this fake customer they want so badly to appear out of thin air. “You might make a product that appeals to a customer you didn’t intend for it to appeal to,” she said. “That’s your customer now! Serve them!” I couldn’t agree more.

Click here to read the full piece.

Insights

In the Media

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In the Media

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News Release

Prominent Cannabis Attorney Heidi Urness Joins McGlinchey

May 16, 2022

McGlinchey is pleased to announce that nationally-recognized cannabis attorney, Heidi Urness, has joined the firm as a Member. She will be the Chair of the Cannabis Practice Group and located in Seattle. Heidi will focus her practice on representing participants from the broad range of the cannabis industry spanning hemp, CBD, and THC-related businesses, including business owners and operators, investors, banks and financial institutions, insurers, and industry and trade organizations.