Insights / eventsInsights
Insights / events

Presentation

JD Supra Office Hours

Read Time: 1 min

Heather Morse, McGlinchey Stafford’s Chief Business Development Officer, will participate in a JD Supra “Office Hours” Webinar on September 12, 2024. Heather will discuss content marketing strategy, law firm leadership and team development, technology evaluation and adoption, and more.

With 25 years of legal marketing and business development experience, Heather partners with lawyers and firm leaders to craft and execute strategies that drive the firm’s growth, profitability, and competitive advantage. Heather’s depth of expertise comes from leadership positions across multiple firms and as the author of The Legal Watercooler, a must-read blog launched at the onset of professional services blogging.

JD Supra is a daily source of need-to-know intelligence on professional and personal matters. It publishes and distributes valuable content produced daily by leading business professionals: updates, alerts, news analysis, blog posts, videos, and written commentary on myriad topics across all industries and fields.

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Insights

Presentation

Content Marketing as Part of Your PR Toolbox

February 28, 2023

Senior Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will present "Content Marketing as Part of Your PR Toolbox" on February 28, 2023, during the February Meeting of the Public Relations Association of Louisiana (PRAL) in Baton Rouge. She'll discuss the integrated marketing communications mix available in our digital world and how content marketers can support your efforts at everything from PR and social media to donor communication, thought leadership, and client development. This presentation will also include workflow and tech tips to maximize your efforts to work smarter, not harder.

Presentation

Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop

October 13, 2022

Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will join a breakout session on "Public Relations Planning from Floor to Ceiling: A Blueprinting Workshop" on October 13, 2022, during the Legal Marketing Association Southwest (LMASW) Regional Conference.

Presentation

Using the C.O.P.E.S. Approach to Maximize Your Content Reach

September 26, 2022

Chief Business Development Officer Heather Morse co-presented a Lawline course with Gina Rubel of Furia Rubel Communications, Inc. on how lawyers can utilize the C.O.P.E.S. approach to repurpose content in ways that maximize key messaging for various platforms and audiences.

Presentation

Positioning Your Law Firm for the Future

April 23, 2022

Chief Business Development Officer Heather Morse will join a panel on "Positioning Your Law Firm for the Future" on Saturday, April 23 during the Baton Rouge Bar Association's Bench Bar Conference in Gulf Shores, Alabama.