Marketing Mistakes That Can Be Canna-strophic

June 22, 2023

Read Time: 1 min

Mistakes in marketing, advertising, and promotional statements (and omissions!) can be costly for businesses. On Thursday, June 22, 2023, Co-Chair of McGlinchey’s Cannabis industry group, Heidi Urness (Seattle), will present “Marketing Mistakes That Can Be Canna-strophic” during the 2023 Cannabis Marketing Summit in Denver, Colorado. Heidi will explore topics related to “truthfulness” under three general categories of corporate business development activities:

Truth in Labeling – adulterated and misbranded products (new best practices following FDA‚ recent statements re: supplements)
Truth in Consumer Reviews – use of testimonials and influencers (FTC crackdown even in traditional industries since late-2021)
Truth in Fundraising – securities fraud and risks for business owners (one of the fastest growing areas of cannabis litigation)

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Alert

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Alert

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Presentation

A Blunt Discussion of the Emerging Legal Issues Facing the Cannabis Industry Today

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