Press Enter to See All Results
In the Media
Chief Business Development Officer Heather Morse (New Orleans) joined Gary Mitchell’s The LawBiz Podcast™. Her two-part episode focuses on the evolution of legal marketing. In this episode, they discuss Heather’s 25-year legal marketing career, the industry’s evolution from profession to business, and the change in the role of the legal marketer.
Listen here.
September 12, 2024
Join a conversation with Heather Morse, McGlinchey Stafford's Chief Business Development Officer in a JD Supra Webinar on September 12, 2024.
August 14, 2024
Chief Business Development Officer Heather Morse will participate in a panel presentation at the Answering Legal Summer Reboot Camp 2024, "Discussing the Current State of Legal Marketing & What Comes Next," on August 14, 2024.
July 7, 2023
Music royalties can be a complicated process. The process got a little bit more complicated with the introduction of digital and streaming revenue, but attorneys, producers, managers, and artists all want to know how they get paid. I've got a couple of great guests with me today to talk about how music publishing is paid, the royalty streams, and about the introduction of artificial intelligence (AI) and what that might mean to the music industry’s royalty flow.
February 28, 2023
Senior Communications and Public Relations Manager Lauren Knotts (Baton Rouge) will present "Content Marketing as Part of Your PR Toolbox" on February 28, 2023, during the February Meeting of the Public Relations Association of Louisiana (PRAL) in Baton Rouge. She'll discuss the integrated marketing communications mix available in our digital world and how content marketers can support your efforts at everything from PR and social media to donor communication, thought leadership, and client development. This presentation will also include workflow and tech tips to maximize your efforts to work smarter, not harder.
September 26, 2022
Chief Business Development Officer Heather Morse co-presented a Lawline course with Gina Rubel of Furia Rubel Communications, Inc. on how lawyers can utilize the C.O.P.E.S. approach to repurpose content in ways that maximize key messaging for various platforms and audiences.
May 19, 2022
The Coronavirus’s impact on workplaces has led to what many are calling “The Great Resignation.” It’s impacting every industry nationwide, leaving many employers scrambling to retain and replace employees. In this second installment, we’ll discuss strategies for improving workplace culture, staying nimble, and empowering employees to be their authentic selves.
April 23, 2022
Chief Business Development Officer Heather Morse will join a panel on "Positioning Your Law Firm for the Future" on Saturday, April 23 during the Baton Rouge Bar Association's Bench Bar Conference in Gulf Shores, Alabama.
March 7, 2022
The Coronavirus’s impact on workplaces has led to what many are calling “The Great Resignation. It’s almost impossible to replace employees who are leaving their jobs, and it’s impacting every industry nationwide. In this two-part episode, we’ll discuss what risks law firms face when it comes to attrition, and how firms can proactively guard against losing their best and most talented people.